Challenge
Despite being a legacy brand in the UAE eyewear space, Al Jaber Opticals lacked a cohesive social identity that matched its premium positioning. The visual output was inconsistent, and audience engagement had plateaued across platforms.
Approach
The project focused on refining the brand's digital presence through:
Strategic Content Direction: Established a consistent visual language across Instagram and Meta Ads, combining lifestyle shots, editorial layouts, and clean product-focused creatives.
Social Calendar Management: Planned and published social content across Instagram and Facebook with a mix of campaign and organic visuals.
Editorial Campaign Shoots: Directed and curated monthly creative concepts in collaboration with a production team—ensuring alignment with seasonal promotions and collection launches.
Captioning & Community Tone: Developed a refined brand voice and caption strategy, balancing product education with aspirational lifestyle tone.
Results
The refreshed creative system helped boost engagement, positioning Al Jaber Opticals as a contemporary premium eyewear brand in a crowded social space.
+24% organic engagement rate over baseline
13.6K average post impressions
Improved visual consistency led to a more premium and trustable brand perception online
Follower growth of 3.2% monthly over 3 months
+24%
25%
84%
