ZeaHire
The machine runs the rounds. The human makes the call.
The AI-hiring category splits two unhappy ways — tools promising to automate recruiters out of the loop entirely, and incumbents bolting "AI" onto the same overloaded applicant-tracking dashboard. ZeaHire enters for in-house recruiters, talent teams and the agencies hiring on their behalf — people drowning in first-round volume who still want the judgment, and the credit, to stay with them.
I built the identity around the loop and the gate: the machine does the rounds, the human makes the call. The mark is two strokes leaning forward, capped by a single rounded terminal — momentum with a point of rest — while one rationed ZeaHire Blue stands for the decisive moment wherever it appears.
The signature device runs the four-step loop — Screen → Interview → Score → Decide — where the first three belong to the AI and the fourth is the gate, nothing moving until a person says so. A single blue (#0955E7) is reserved almost entirely for the Decide action, so the colour itself signals the human's turn, with Instrument Serif carrying the operator-to-operator argument and Geist the product's plain clarity. The art direction runs two registers — a typographic editorial register arguing the brand like an essay, and a warm lifestyle register where real recruiters hold the centre of frame, the fit-scores and shortlists orbiting them as light cards.
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