Alwan Al Jawda

project overview

Alwan Al Jawda needed to look and feel like a premium jewelry brand online, starting from almost nothing. I led the content direction to elevate the product photography diretion and overall presentation, then built a Shopify store to bring the brand to life as a complete, shoppable experience. The focus was on clean imagery, clear collections, and an online presence that finally matched the quality of the pieces.

project type

Content Direction & Shopify Website

year

2024

my role

Content Direction & Shopify Lead

client

Alwan Al Jawda