Virelle
project overview
Virelle is a concept skincare brand built to demonstrate how a UGC-first content system can be structured from day one. I designed a repeatable framework with clear pillars and translated it into a cohesive set of ad-ready creatives. The work balances everyday bathroom realism with clean product clarity, so each asset can function as a post, reel, or performance ad without breaking the visual language.
project type
Concept Work
year
2023
my role
Creative Direction
client
Virelle
