Surreal
project overview
Surreal needed a clear identity and a distinctive visual world that made the abaya feel elevated and slightly unreal, without losing elegance. I led the brand direction and storytelling, shaping how the brand looks and speaks across imagery, tone, and content. The work included photo direction and content creation, plus a shopify website that carries the same atmosphere and consistency from first impression to product discovery.
project type
Brand Identity & Storytelling
year
2025
my role
Brand Identity and Creative Direction Lead
client
Surreal
